成人VR视频

Sara Parry is a Senior Lecturer in Marketing at The Albert Gubay Business School (August 2016-Present), previously Lecturer in Marketing (February 2010-July 2016) and Welsh Teaching Fellow (September 2008-February 2010). She obtained her PhD in Marketing at 成人VR视频 in 2008. Her research has appeared in many internationally recognised journals such as聽Journal of Business Research, European Journal of Marketing, Journal of Marketing Management and British Journal of Management.

Sara is currently Associate Editor of Marketing Intelligence & Planning.

Roles within The Albert Gubay Business School:

• Subject Lead for Business, Management, Marketing and Tourism Programmes (overseeing seven undergraduate programmes and five postgraduate programmes).
• Programme Leader for BSc Marketing.
• Chartered Institute of Marketing (CIM) Academic Lead.
• Management Board member for Rhanbarth Research Centre.
• 'Understanding Consumers' Research Planning Group Lead.
• Personal tutor.
• Convener of Access Scholarships for Local Schools (Business Studies).

Previously held roles:

• Director of Postgraduate Taught Marketing Programmes overseesing three programmes: MA Business and Marketing, MBA International Marketing and MSc Consumer and Digital Marketing Analytics.
• Chair of Athena SWAN Self Assessment Team (SAT).
• Equality, Diversity and Sustainability Lead.
• Year 2 Lead and Exam Board Chair.

Location: Room 0.03 Hen Goleg

E-mail: s.parry@bangor.ac.uk

• PhD: Marketing of innovation: The case of a Welsh SME in the ICT sector
  2008
• Professional: Postgraduate Certificate in Higher Education (PGCertHE)

Undergraduate Teaching

ASB-1601/ADB-1661 Professional Skills in Marketing / Sgiliau Proffesiynol mewn Marchnata.

ASB/ADB-2520 Marketing and Social Media Communications / Marchnata a Chyfathrebu鈥檔 defnyddio鈥檙 Cyfryngau Cymdeithasol.

Postgraduate Teaching

ASB/ABJ-4440 Consumer Behaviour in a Global & Digital World.

Supervisor for undergraduate and postgraduate dissertations.

ASB-4032 Professional Competence for Marketing Education and Employment.

PhD Supervisor

One current student, three completed.

My research expertise lies in marketing and consumer behaviour, with a particular emphasis on generating societal impact. My research has evolved from examining risky consumer behaviours, including smoking and binge drinking, to broader place-based challenges encompassing place attachment, regional economic development and sustainable tourism in Northwest Wales.

I am Associate Editor for Marketing Intelligence & Planning and co-editor of an upcoming special issue: "Place-Based Approaches for Sustainable Consumer Behaviour" in Behavioural Sciences.

I have been awarded several grants from funders including the Welsh Government, British Academy/Leverhulme and Innovate UK in either the capacity of Principal Investigator or Co-Investigator.聽

I am willing to supervise exceptional PhD students in the following research areas: Risky consumer behaviours such as alcohol consumption, vaping and smoking; Social media marketing; sustainability and place-related research.

2026

• Published
  Hanna, S. & Parry, S., 27 Mar 2026, The Conversation.
  Research output: Contribution to specialist publication 鈥� Article
• E-pub ahead of print
  Noveiri Delshad, N., Ap Gwilym, O., Parry, S. & Rimmer, C., 5 Jun 2026, (E-pub ahead of print) In: Journal of Financial Reporting and Accounting. 18 p.
  Research output: Contribution to journal 鈥� Article 鈥� peer-review
• Published
  Parry, S., 8 Apr 2026, Perspectives on Drinking, Manufacture and Drinking Spaces and Places. Victoria, W., Waehning, N. & Bowen, R. (eds.). Routledge Taylor & Francis Group, p. 31 52 p.
  Research output: Chapter in Book/Report/Conference proceeding 鈥� Chapter 鈥� peer-review

2025

• Published
  Parry, S. & Hanna, S., 2025, Prifysgol 成人VR视频. 2 p.
  Research output: Book/Report 鈥� Commissioned report
• Published
  Parry, S. & Hanna, S., 2025, 成人VR视频. 2 p.
  Research output: Book/Report 鈥� Commissioned report
• E-pub ahead of print
  Yorke, L., Dimitriou, A., Hanna, S., Parry, S., Patterson, C. & Smith, G., 8 Jun 2025, (E-pub ahead of print) In: Geographical Journal. e70025.
  Research output: Contribution to journal 鈥� Article 鈥� peer-review
• Published
  Butler, M., Liddle, J., Mitchelmore, S., Parry, S. & Skinner, C., Jan 2025, 32 p.
  Research output: Book/Report 鈥� Commissioned report 鈥� peer-review
• E-pub ahead of print
  Parry, S., 14 May 2025, (E-pub ahead of print) In: Journal of Marketing Management.
  Research output: Contribution to journal 鈥� Article 鈥� peer-review
• Published
  Yorke, L., Dimitriou, A., Hanna, S., Parry, S., Patterson, C. & Smith, G., 30 Jun 2025, Geography Directions : Royal Geographical Society with the Institute of British Geographers .
  Research output: Other contribution 鈥� peer-review

2024

• Published
  Parry, S., Hanna, S., Tenbrink, T., Roberts, H. & Young, E., 1 Jun 2024
  Research output: Book/Report 鈥� Commissioned report

2023

• Published
  Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 27 Nov 2023, In: European Journal of Marketing. 57, 10, p. 2838-2859
  Research output: Contribution to journal 鈥� Article 鈥� peer-review

2022

• Published
  Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219
  Research output: Contribution to journal 鈥� Article 鈥� peer-review
• Published
  Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.
  Research output: Book/Report 鈥� Commissioned report

2020

• Published
  Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296
  Research output: Chapter in Book/Report/Conference proceeding 鈥� Chapter

2019

• Published
  Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123
  Research output: Contribution to journal 鈥� Article 鈥� peer-review

2017

• Published
  Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277
  Research output: Contribution to journal 鈥� Article 鈥� peer-review

2016

• Published
  Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86
  Research output: Contribution to journal 鈥� Article 鈥� peer-review
• Published
  Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272
  Research output: Contribution to journal 鈥� Article 鈥� peer-review

2015

• Published
  Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541
  Research output: Contribution to journal 鈥� Article 鈥� peer-review

2013

• Published
  Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Mar 2013, In: Journal of Consumer Behaviour. 12, 2, p. 112-121
  Research output: Contribution to journal 鈥� Article 鈥� peer-review
• Published
  Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3
  Research output: Contribution to journal 鈥� Article 鈥� peer-review

2012

• Published
  Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911 25 p.
  Research output: Contribution to journal 鈥� Article 鈥� peer-review
• Published
  Parry, S., Kupiec鈥怲eahan, B. & Rowley, J., 1 Jan 2012, In: Management Research Review. 35, 1, p. 52-68 17 p.
  Research output: Contribution to journal 鈥� Article 鈥� peer-review
• Published
  Parry, S., Jones, R., Rowley, J. & Kupiec鈥怲eahan, B., 26 Oct 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728 17 p.
  Research output: Contribution to journal 鈥� Article 鈥� peer-review

2011

• Published
  Jones, R. & Parry, S., 1 Nov 2011, In: International Journal of Entrepreneurial Behavior and Research. 17, 6, p. 645 - 662
  Research output: Contribution to journal 鈥� Article 鈥� peer-review
• Published
  Griffiths, G., Westmoreland, P., Khammash, M. & Parry, S., 1 Jan 2011.
  Research output: Contribution to conference 鈥� Paper

2010

• Published
  Parry, S. & Kupiec-Teahan, B., 1 Jan 2010.
  Research output: Contribution to conference 鈥� Paper
• Published
  Edwards, R., Jones, R. & Parry, S., 1 Jan 2010.
  Research output: Contribution to conference 鈥� Paper
• Published
  Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.
  Research output: Contribution to conference 鈥� Paper
• Published
  Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Jan 2010.
  Research output: Contribution to conference 鈥� Paper

2009

• Published
  Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.
  Research output: Contribution to conference 鈥� Paper
• Published
  Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.
  Research output: Contribution to conference 鈥� Paper
• Published
  Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Jan 2009.
  Research output: Contribution to conference 鈥� Paper

2024

• WIN Network: Sustainable Food Cymru Workshop at UWTSD

  10 Sep 2024 鈥� 11 Sep 2024

  Links:

  Activity: Participation in Academic workshop, seminar, course (Speaker)

• 2 Jul 2024

  Activity: Oral presentation (Speaker)

2023

• Trafodaeth Panel yn yr Eisteddfod Genedlaethol

  7 Aug 2023

  Activity: Types of Public engagement and outreach - Festival/Exhibition (Chair)

• Jun 2023

  Activity: Oral presentation (Speaker)

• 21 Apr 2023

  Activity: Invited talk (Speaker)

2022

• Presentation to the Gwynedd & Eryri Visitor Economy Task and Finish Group.

  Nov 2022

  Activity: Invited talk (Speaker)

• This project will combine expertise in place research, heritage, marketing and sustainability to examine how local organisations, communities and the younger generation can benefit from the Slate Landscape of North West Wales鈥檚 status as a UNESCO World Heritage Site (WHS) whilst developing sustainable and regenerative tourism practices. Working with key individuals from Cyngor Gwynedd Council and the Partnerships Manager of Snowdonia National Park Authority to create impactful research that benefits the local economy and feeds into the Gwynedd and Eryri Sustainable Visitor Economy Plan.

  Funding awarded through the 成人VR视频 Innovation and Impact Award (Research Wales Innovation Funding). Value = 拢19,446

  1 May 2022 鈥� 30 Apr 2023

  Activity: Other (Contributor)

• 01/05/2026 鈥� 15/11/2026 (Active)

• 01/10/2021 鈥� 01/08/2022 (Finished)

Funding Awarded:

BA Leverhulme Small Grants (拢10k), "Nudging for nature: reducing single-use litter through smart behavioural design" (with Dr Sonya Hanna, Dr Greame Pearce). Co Investigator.

Innovate UK (拢109K) "North East Wales Industrial Decarbonisation" (with Professor Michael Butler and Dr Siwan Mitchelmore). Co Investigator.

LPIP Rural Wales (拢30k) "Promoting Cultural Resilience and Wellbeing in Eryri National Park". (with Dr Lynda Yorke and Dr Sonya Hanna). Co Investigator.

Skills and Innovation Voucher (拢5k) "Review of a local SMEs's current digital and social media marketing approach" Principal Investigator.

Skills and Innovation Voucher (拢5k) with Dr Siwan Mitchelmore "Growth opportunities at Nant Gwrtheyrn". Co Investigator.

Welsh Government (拢20k) "A review of the Welsh Government鈥檚 Tobacco Control Delivery Plan and the effectiveness of its activities". with Dr Edward Shiu and Dr Charlotte Rimmer. Principal Investigator.

Capitalising on the Slate Landscape UNESCO World Heritage Site and the Development of Sustainable and Regenerative Tourism in Northwest Wales, awarded 拢20,000 by Bangor Impact and Innovation Award (August 2022 -July 2023). Principal Investigator. See /slate-landscape for further information.

Anglesey residents鈥� views on 鈥楨nergy Island鈥�: An exploratory study, awarded 拢1500 by College Seed Fund (March 2022-September 2022). Co-Investigator.

Lucozade and Litter: how can we prevent single-use plastic pollution, awarded 拢10,000 by NERC discipline-hopping scheme (January 2022 - May 2022). Co-Investigator.

成人VR视频 Teaching Fellowship, July 2023

Fellow of the Higher Education Academy

Member of Chartered Institute of Marketing (CIM)

Member of Chartered Management Institute (CMI)

Non Executive Director for MPW Making Places Work: https://mpwmakingplaceswork.co.uk/

Member of Academy of Marketing (AoM)

External Examiner for a Welsh medium module on the BSc Business Management at Cardiff University: 鈥楻heoli Busnes Bach鈥�

External Examiner for Cardiff Business School: MSc Strategic Marketing (2022-2026).

External Adviser for Queen Mary University of London: Two-Year MSc Marketing with Integrated Graduate Diploma (2024)

Member of Management Board for Places of Climate Change (PloCC) Research Centre, 成人VR视频.

Member of the Business and Management Panel, Coleg Cymraeg Cenedlaethol